Real time analytics can reshape the way marketers communicate with customers. Traditional marketing strategies such as TV commercials, billboards, and magazine spreads are becoming obsolete. Today’s consumer is looking for opt-in social media campaigns, high-quality content, a personalized user-experience and responsive products. With real time analytics, there is no more waiting for the numbers you need to take action in your marketing strategy.
Real Time Analysis Explained
Real time analytics enables real time campaign optimization, and real time data is data that updates as it occurs. Real time data can show you who is entering your market area, visiting your website, where they are converting and where they are dropping out.
Imagine you are a local farm to table chef who visits your local farmers market every Saturday. As you grab a drink from the local coffee shop, you get a push notification on your cell that informs you about a new artisanal coffee vendor in the nearby farmer’s market. This notification can send you the location, a special offer, and even let you know that some of your friends are already there. This is an example of local social media marketing.
Real Time Marketing
It is time to incorporate real time into your marketing strategy. The most important initial step is to adapt and refine your content around conversations that can enhance your marketing efforts. Riding a trending news topic is great, but it is more important to authentically participate in conversations with your target audiences by sharing content that they find relevant and useful.
Engaging key Influencers to share your brand story, events, or targeted offers on Instagram is a great way to do this. We are seeing influencer marketing campaigns driving some of the lowest CPM’s and cost per conversion metrics we’ve ever experienced. But there is a significant amount of strategy involved in picking the right influencers.
Audience size is not the most important factor, as many new to this arena might believe. Before marketers had Google Analytics and marketing automation, they had to subject their marketing campaigns to the broad and unclear science of focus groups and brand awareness surveys. Today we can measure engagement, clicks, and conversion actions across almost any channel. We can optimize campaigns and report ROI in real time dashboards.
The “marketers dream” has finally become a reality. But this means that the annual marketing plan needs to shift to a monthly or weekly marketing plan. Marketers need to engage experts to stay on top of the rapidly changing mobile/social landscape and to ensure that they are capitalizing on these new opportunities.
Hyperlocal Digital Marketing Services
Ensuring that your brand shows up in a cohesive and positive way across the entire social ecosystem is a complex challenge. It has become an imperative for brands to gain access to their local social pages, to optimize campaign performance and to ensure brand relevance for the next generation of customers. Hi-Per’s proven solutions will get you there faster and more affordably than you might imagine. Whether you are looking for a digital brand audit, creative ways to scale your local marketing efforts, or real time analytics and reporting, we can help.
Ready to Get Started?
If you are ready to take your hyperlocal marketing to the next level with an experienced team, contact Hi-Per today at 651-330-0670 to learn how we can help.
Learn more in this recent case study: https://www.tapclicks.com/resources/case-studies/hi-per/