Tips We Learned From Meeting With TikTok

What are the best TikTok tips you learned this year? Here are a few quick tips we learned from meeting directly with TikTok:

  1. Add your “hook” as text overlay natively in the app. This allows TikTok to “read” the text, which creates more signals to help the algorithm show your video to viewers most likely to be interested in your topic.

  2. Get right into the purpose of the video; every millisecond counts! Gen Z are the masters of the jump cut- and for good reason!

  3. Keep video time short and add more search terms & context to your caption.

  4. Only use a few relevant hashtags. Our recommendation is to use a mix that includes: 1-2 broad category hashtags (what), 1-2 target audience hashtags (who), and 1-2 topic-specific hashtags (why/niche).

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